Creative solutions

Who I am:

Creative Director of a Design Studio

What I need:

A way to ensure our BlackBerry smartphones don’t get mixed up as everyone, clients and staff, brings them to meetings and brainstorms.

What I got:

A low-cost simple solution – plenty of coloured battery doors, skins and cases for each individual to personalise their BlackBerry smartphone.

Why it works for me:

Just as in my line of work, the perfect solution is often the simplest:

• the different skins increase the protection of sensitive data
• clear personalization of each device helped everyone work more efficiently
• BlackBerry smartphones become a conversation piece, which often helps my staff and clients to connect