In an exclusive announcement in Out Magazine, Apple has unveiled two new Apple Watch Sport Loop Bands that celebrate the rainbow color of the flag of progress and are available for purchase on Apple.com today.
The Apple Watch Pride Edition Sport Loop is a light band with a colorful stripe designed to display the colors of the flag of progress, including trans, latinx and black people. It uses the word “arrogance” woven behind the straps of the iMac “hello” -style script, using a three-dimensional look, thanks to a new technique where a few layers of nylon-woven textile loop have been removed. “
Also launching is a Pride Edition Nike Sport Loop, which replaces the black color with a white line and does not include the word “Pride”. The band’s bold colors “promote LGBTQ + inclusion and equality in sports.”
Clock face “digital imagery included [reflecting] The Sport Loop’s knitted band, which makes the wearer move when they extend their wrists, tap on the face, or rotate the digital crown. “
Apple is also launching a new Shot on iPhone Pride campaign that “celebrates the current era’s queer pioneers in place of the historical significance of the LGBTQ + movement, displaying images of a well-known group of intersectional creatives.” Apple began creating Pride Bands for employees in 2016 and began selling them in 2017.
The Pride Edition Sport Loop and Pride Edition Nike Sport Loop are available on Apple.com for $ 49 and will be available in Apple stores starting May 26.