Welcome to our weekly collection of all the Apple news you’ve missed this week, in a simple bite-sized roundup. We call it Apple Breakfast because we think it goes great with a cup of coffee or tea in the morning, but it’s also great if you want to read it over lunch or dinner.
Rules of wonder
Sometimes you write an article and wince a little when you post it on the site. “It’s a hostage to fate,” you think to yourself. “It may not be a good age.”
So it was with last week’s Different Think column, where I complained that Apple’s upcoming summer event would not be a “celebration of the Mac that should be WWDC”. The new 13-inch MacBook Pro won’t be announced, as I lamented earlier, when the MacBook Air will be a superficial redesign without any trace of the M2 processor.
Reader, hands up: I (and a lot of tech media bubbles, to be fair) got it wrong. The redesigned MacBook Air had M2 at the end of it all and Apple used an M2 13-inch MacBook Pro for better measurement. Apple out of our net. Or maybe Apple, which didn’t tell us anything beforehand, has forged itself.
Apple has a reputation for privacy and for spreading completely manufactured products in a confusing world that has never seen them come. The reality is more subtle. The company certainly values prudence among its employees, but many times it cannot keep it a secret. Tech Press veterans will recall that even the first-generation iPhone, a proverbial stunning launch, was the subject of much speculation many years ago. (I was working for a PC magazine back then, and we were joking about the name. It’s like an iPod, but it’s a phone, so they call it a IPhone? You must have had fun! Amazing how you get used to things.)
Whether it’s leaking its extensive Asian supply chain, designers taking prototypes home with them during the epidemic, or just the number of eyeballs eager to test each of its regulatory filings and domain renewals, Apple’s secrets are being leaked. There must be 10 products for each real surprise that we already know. Professional critics often argue that technology companies deliberately leak to create hype, but why blame the vulnerabilities that can already be explained by human weakness?
In fact, for a company as big and leak-prone as Apple, it may not be realistic to keep a product completely secret. Success in this context is somewhat small: it manages expectations. This is persuading the media to make less predictions so that you can distribute more. It’s dropping a shoulder and evading the defense about which way you’re going.
This brings us back to WWDC, where we see Apple’s true talent again: making customers excited for repeated changes. And the way you do it is to tell them first that there will be no change. If you don’t expect anything, anything is amazing.
Trend: The best news of the week
Got Mac fans Lots of excitement At WWDC. But here are 10 great macOS Ventura features that you may have missed
What about IPhone owners? We’ve rounded up 10 exciting iOS 16 features that you won’t see in WWDC Keynote.
The epidemic has changed WWDC forever The best possible way.
Apple’s M2 chip builds on the M1 and sets one up Even stronger roadmaps. So what’s next for Apple Silicone?
Stage manager The new Mac multitasking interface that we didn’t know we needed. And it proves once and for all that the iPad can work.
The most exciting WWDC announcement will be needed Years to get right.
IPhone of course Switch to USB-C By 2024, after the EU rules, it will become a common charging port for all mobiles.
The The next iPad Pro May bring a larger model with a 14.1-inch screen.
Apple wants one Large portion of the laptop market And could revive next year’s 12-inch and 15-inch MacBook models.
Apple has listed “Hollywood directors such as John Favreau” to create content Upcoming AR headsetsWhich seems to have come down to 2023.
Podcast of the week
Apple has opened a new store of features and products in its WWDC keynote address. What looks impressive? What is directly frustrating? We cover 796 episodes of the Macworld Podcast covering iOS and iPadOS 16, the new Mac stuff, CarPlay, Apple Watch and more.
You can watch each episode of Macworld Podcast on Spotify, SoundCloud, Podcast App or our own site.
Software updates, bugs and other issues
MIT researchers have found a new vulnerability that can Defeat the “last line of safety” Apple’s M1 chip.
Want to know all about Apple Upcoming OS updates? Check out our guides for iOS 16, iPadOS 16, macOS Ventura, and watchOS 9.
And with that, we’re done for this week. If you want to get regular roundups, sign up for our newsletters You can follow us On Twitter For breaking news. See you next Saturday (and Monday for WWDC too!), Enjoy your weekend and stay Appley.