Johnny Ive has become an Apple legend not only in technology but also in designing some of the most iconic products in the history of every product made. The former Apple design chief is giving an insight into his design process through a guest edit in the Hot to Spend It section of the Financial Times.
I have guest-edited three articles for FT, including 12 articles in one article “to create, to identify, to measure, and to take with you every day.” The article is basically a product list with shopping links, and the tools include a snap-on adjustable torque wrench for 50 450, a paper folder and a Wempe Navigator II ship’s watch and a স্ট 2,000 weather station.
This is an interesting listing that is presented very stylishly, but Ive does not provide any context for any of the tools. For example, does Ive really face turntables so often that she carries a, 5,645 line of Titanium Ecos SE toner arm on her every day? Still, it’s an interesting list that gives a glimpse of the taste of ivy.
The most interesting of the four articles in Ive’s guest editing is a part of her passion for silver. Eve’s father was a silver merchant, and as a child he was attracted to precious metals. Ive mentioned that she has a Fratelly Lissy Sterling Silver Penguin champagne holder that rests at the foot of her desk. (If you are interested, it is available to purchase online for 21,455.)
He writes that silver finds “uniquely authentic and noble” and “something fascinating about the nature of its color.” Silver has been a staple of Apple’s iPhone, iPad and Mac lineup for decades, and it’s clear that Ivy is the main reason why Apple can’t release the classic “Ethereal White” Hugh.
The third article is a conversation between Ive and designer Mark Newsom, who has collaborated with Ive with Apple Watch in the past. Towards the end of their discussion, Ive talked about how their work on the Apple Watch “speaks of a joyful and effective collaboration in a particularly difficult time.” This passage is particularly interesting in light of the details of Ivy’s tenure at Apple from a recent book published by The New York Times, which states that the development and marketing of Apple Watch was a matter of controversy for Ivy and forced her to leave the company.