Are you excited about Apple launching an augmented reality headset? Tim Cook sure. You probably already understand this, since Cook has offered his thoughts on AR on several occasions. And he is doing it again, this time in China Daily, a Chinese state media.
In an interview, Cook said he could not be more excited about the opportunities [AR] Stay with the place and you will see what we have to offer. Cook also mentioned that AR development is “in the very early innings” and that Apple’s App Store has “over 14,000 ARKit apps”.
A transcript of the AR part of the interview is posted below. The rest of the interview is about Cook’s thoughts on Chinese developers and innovators.
China Daily: Chinese consumers are very enthusiastic about VR and AR technology but some of them are not very satisfied with the products currently available in the market. So what do you think are the key reasons for AR products like AR headsets to be successful in the consumer market?
Tim Cook: This is a great question. I’m incredibly excited about AR because you know. And the important thing for any technology, including AR, is putting humanity at its center. And this is what we focus on every day.
At the moment, for example, we have over 14,000 ARKit apps in the App Store that provide an AR experience for millions of people around the world. But I think we’re still in the very early innings of how this technology will evolve. I can’t be more excited about the opportunities we see in this space. And stay with the sort and you will see what we want to give.
Some may consider Cook’s confirmation that an AR headset is coming soon, although Cook did not explicitly say so. Cook’s statement is a little louder than he has said in the past – and Cook has been talking about AR for a long time. In 2016, Cook said that we would “experience AR every day” but that AR created some “really tough technology challenges”. Rumors of AR headsets have been circulating for some time, but in the last few years they have been picked up and references to Reality OS (supposedly headset OS) have appeared in Mac products, and development has reportedly accelerated.
There was speculation earlier this month that realityOS would give us a glimpse of a potential AR headset at WWDC, but that didn’t happen. However, speculation remains that we will see something later this year or early next, and Cook’s comments will only ignite that fire.