We can’t let Apple’s rumors die, even if they never come true
Welcome to our weekly collection of all the Apple news you’ve missed this week, in a simple bite-sized roundup. We call it Apple Breakfast because we think it goes great with a cup of coffee or tea in the morning, but it’s also great if you want to read it over lunch or dinner.
Rumors that will not die
Some of Apple’s staunchest fans laughed at poor old Jean Munster, the otherwise respected analyst who repeatedly deleted his copybook predictions. This year Apple will eventually launch a television. It was later revealed that Apple was actually working on it properly, but that was probably not too much of a consolation.
Even Munster isn’t playing drums for iTellivision these days, but there are many more long-running rumors that refuse to die. Such as the foldable iPhone, which we’ve been writing about since at least 2017 and have been the subject of patent activity since 2011. According to recent rumors, the device is still a few years away.
Or the Apple Car, which we know a team has been working on for a while but it may never turn into a real product, according to this week’s rumors from the CEO of Volkswagen, oddly enough. One or two things to know about VW’s Apple Sagas, discussing possible collaborations with Steve Jobs until 2007 and actually delivering iBeetle in 2013.
The great thing about these rumors is that whether you’re an analyst writing an investor note or an SEO-savvy web publication, they generate clicks and pageviews year after year and almost never need to be formally corrected. If Apple didn’t announce the iPhotocopier at this autumn’s launch event, you could simply say it was “delayed”, as a result, if you’re lucky, with lots of social engagement from frustrated readers – and happily start predicting it again next spring. It satisfies without consequences.
Other than that, at the moment it is fairly well established that Apple’s R&D department is experimenting with a lot of product designs that will never go public. Jobs famously said that focus means not telling a thousand ideas for what you decide to go ahead with, but the company’s engineers like to make noise with hundreds of knocks before making that decision. You can claim that Apple is working or working on almost any technical concept, for a reason, and chances are you’re not wrong.
To be fair, it should also be remembered that long-running rumors are sometimes true. The first iPhone prediction was written in 2002, five years before it was published, and the Airtag was the subject of many years of pre-launch speculation. And who knows, maybe Apple Car and the folded iPhone will join that list at some point in the future.
But the most likely candidate is Apple’s long-rumored mixed-reality headset. Well-known analyst Ming-Chi Kuo, at the risk of becoming a munster, predicted in 2019 that it would launch in 2020 and in 2021 it would launch in 2022 – and now says it will launch in January 2023. But you’ll notice that the end of these predictions is significantly more specific than the previous ones, when Tim Cook himself gave a strong indication this week that there is something on the cards. The prospect looks good.
Then again, who knows? Looking back on this column a year from now I will probably refer to it as an unfortunately incorrect past prediction. “But this year,” I would add, “it’s going to be different …”
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Podcast of the week
Apple’s latest laptop is here, and there’s a lot to be excited about — or is there? The new 13-inch M2 MacBook Pro will meet the old with the new, the topic of our discussion in this episode of the MacWorld podcast.
You can watch each episode of Spotify, SoundCloud, Podcast App or Macworld Podcast on our own site.
Software updates, bugs and other issues
Here’s why you don’t have to worry about it Italian iPhone Hack.
The second iOS 16 developer beta Arrived: Here’s how to get it. Among other things, it brings a messy solution to a message editing problem.
Google has announced security and interface updates for Chrome on iPhone.
And with that, we’re done for this week. If you want to get regular roundups, sign up for our newsletters You can follow us On Twitter For breaking news. See you next Saturday, enjoy your weekend and stay in Apple.